Communicate – or
perish!
In his book, “How Do You Pet a Porcupine?” highly
successful marketing and communications professional Roger
Hall shares his hard-earned insight on the tough challenge
of company communications. And make no mistake, he warns:
without effective internal communication, all other efforts
in planning, marketing and sales will prove inefficient
and even counterproductive! Companies with ineffectual
internal communications will not survive, he warns.
| Here’s how Roger Hall shares
with us: |
… When employees feel a
lack of support, they get their backs up, especially
when change is involved… in comparison
to another animal, the porcupine, we tend to “ball
up” when threatened with the idea of having
to modify our behavior … we have an instinctual
tendency to shoot quills at anyone who asks us
to change our work patterns.
Now, Porcupine Communications offers
communications tools based on this insightful
book — tools to help companies identify
and soothe ruffled “quills” and get
down to the business of successful, productive
teamwork!
Hall’s book offers seven
crucial points to help identify and deal with
problematic internal communications at all levels
within an organization. And identify and deal
with we must, because it’s an inside job…
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